Jay Blossom, publisher of In Trust magazine and vice president for communication at the In Trust Center for Theological Schools, recently presented a workshop entitled Social Media and Institutional Conflict at the 2015 ATS Presidential Leadership Intensive Conference. The following was created as a supplemental resource for the workshop participants. Click here to view this information as a PDF.
Social media resources
Jay Blossom, jblossom@intrust.org
Publisher, In Trust magazine
Vice President for Communication
In Trust Center for Theological Schools www.intrust.org/blog
Resources
- Garrett-Evangelical Seminary’s News and Media page
- Elizabeth Drescher: Tweet if You Heart Jesus, Click 2 Save, and The Narthex blog.
- Auburn media training
- What social media platform is best for your business?
- K-State University president on why and how he used Twitter to defuse basketball coach crisis
- Council for Advancement and Support of Education (CASE) InfoCenter crisis communications sample collection
Books
- Crisis planning: CASE book recommendations regarding crisis planning and management.
- #Follow the Leader: Lessons in Social Media Success from #HigherEd CEOs by Daniel A. Zaiontz (forthcoming)
Seminary communication plan
Social media in the news
- Yahoo’s Tumblr teams up with TV shows to reach their audiences, New York Times
- Inside Pinterest: the coming ad colossus that could dwarf Twitter and Facebook, Forbes
- I liked everything I saw on Facebook for two days. Here’s what it did to me, Wired
- To be blunt, a lot of your social media marketing is getting you nowhere, Entrepreneur
- Publications see Pinterest as key ally, New York Times
Communication tips for presidents
- Need help cultivating your own “voice”? See MailChimp’s style guide.
Tools for managing/using social media
- Pocket enables you to save articles to read later, even without an internet connection.
- Bloglovin’ allows you to follow all of your favorite blogs in one place.
Helpful podcasts
“After the Jump” podcast: The presenter runs successful design blog Design*Sponge, but her insights are applicable to any industry:
- Social media primer (episode 84)
- How to create content for the new online world (episode 91)
- Expressing your voice through social media (episode 67)
For your social media manager
Social media/marketing blogs:
- SmartBrief on social business e-newsletter
- Simply Measured blog
- Social Media Examiner
- HubSpot blog
- CoSchedule blog
Tips, articles, information:
- Facebook fraud, a video from Veritasium
- 11 new social media tips you need to know now
- 25 social media tools you should be using
- 9 great reads on social media strategy
- 4 secrets the best brands know about email marketing (and you should too!)
Questions? Contact Monika Salden, Membership and Social Media Manager, at 302-468-4857 or msalden@intrust.org.
Image: Diagram of a social network, by Katharine Willis.
