Videos & Webinars

November 5, 2025, 1:00 p.m. (ET)
Host: Dan Kennedy, Vice President, The FOCUS Group

Many theological institutions are facing mounting pressure regarding enrollment and raising funds. While the symptoms are obvious, the root issue is often overlooked: brand clarity.

In this free webinar, Dan Kennedy, vice president, The FOCUS Group, will unpack the five most common branding mistakes that limit growth, confuse donors, and weaken mission effectiveness, especially in schools preparing for strategic change, a leadership transition, or a major campaign.

He will discuss how to:

  • Diagnose where your brand is weak
  • Move from outdated assumptions to audience insight
  • Equip your board and leadership with shared language and actionable next steps
  • Avoid costly mistakes before your next initiative begins

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Upcoming Events

The In Trust Center hosts learning community spaces throughout the year. Check out our upcoming events below.

From Confusion to Clarity: Strengthening Your School's Brand

UPCOMING EVENT: Wed., Nov. 5, 2025, 1 pm (ET)

Many theological schools are facing mounting problems whose root is often overlooked: brand clarity.

Boards on a Tightrope: Navigating the Power Differential in Shared Governance

UPCOMING EVENT: Wed., Oct. 15, 2025, 1 pm (ET)

Join Wise Stewards Project Director Rebekah Basinger, Ed.D., for an exploration of attitudes about power, types of power at play within shared governance, and strategies for mediating power-based tensions in institutional governance.

Partnerships that Improve Institutional Sustainability and Quality

ON DEMAND

Webinar explores considerations for institutions pursuing strategic partnerships.

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