Facilitator: Dan Kennedy, Vice President, The FOCUS Group
Many theological institutions are facing mounting pressure regarding enrollment and raising funds. While the symptoms are obvious, the root issue is often overlooked: brand clarity.
Dan Kennedy, vice president, The FOCUS Group, will unpack the five most common branding mistakes that limit growth, confuse donors, and weaken mission effectiveness, especially in schools preparing for strategic change, a leadership transition, or a major campaign.
Topics include diagnosing where your brand is weak; moving from outdated assumptions to audience insight; equipping your board and leadership with shared language and actionable next steps; and avoiding costly mistakes before your next initiative begins.
