Strategic Shorts, a video series designed to strengthen institutional capacity in theological education, features host Dr. David Rowe asking 2 industry experts 3 questions on critical topics relevant to theological education.

STRATEGIC SHORTS

In this first episode, “The Role of Market Research in Theological Education,” guests Elizabeth Scarborough Johnson (SimpsonScarborough) and Paige Booth (Marketing Wayfinder) discuss how data-driven strategies can strengthen theological schools.

For boards and leaders navigating new program development or re-evaluating existing offerings, this episode offers key insights to help institutions thrive. Topics include understanding market demand for programs; conducting competitor analysis; aligning offerings with student needs; and building a sustainable business model.