Storytelling is important for any institution because it's by the story that people come to join the mission. But trying to tell a story in a crowded communication field, with people being overwhelmed by messages on social media, email, the Internet, and other channels is difficult.

In a webinar given in March, 2022, the In Trust Center's Matt Hufman offers a form to help schools tell their story in three sentences that can be tailored to almost any audience. This webinar, hosted by the Association for Theological Schools, was presented for grantees of the Lilly Endowment's second phase of the Pathways for Tomorrow Initiative. The form in it can be used for a grant, a program, a department, or a school.