Strategic Shorts, a video series designed to strengthen institutional capacity in theological education, features host the Rev. David Rowe, Ph.D., asking 2 industry experts 3 questions on critical topics relevant to theological education. To view all Strategic Shorts, click here.

In this episode, Dr. Rowe speaks with industry experts Elizabeth Scarborough Johnson, founder and chair of the higher education branding agency SimpsonScarborough, and Paige Booth, principal at Marketing Wayfinder. Together, they discuss strategies for communicating an institution’s brand value to prospective partners and for crafting a cohesive identity when multiple institutions unite to form a new entity. To view all Strategic Shorts, click here.