In this first episode, “The Role of Market Research in Theological Education,” guests Elizabeth Scarborough Johnson (SimpsonScarborough) and Paige Booth (Marketing Wayfinder) discuss how data-driven strategies can strengthen theological schools.
For boards and leaders navigating new program development or re-evaluating existing offerings, this episode offers key insights to help institutions thrive. Topics include understanding market demand for programs; conducting competitor analysis; aligning offerings with student needs; and building a sustainable business model.
