Strategic Short: Large-scale Collaboration and Merging Multiple Brands

In this episode, Dr. Rowe speaks with industry experts Elizabeth Scarborough Johnson, founder and chair of the higher education branding agency SimpsonScarborough, and Paige Booth, principal at Marketing Wayfinder. Together, they discuss strategies for communicating an institution’s brand value to prospective partners and for crafting a cohesive identity when multiple institutions unite to form a new entity. To view all Strategic Shorts, click here.

Strategic Shorts, a video series designed to strengthen institutional capacity in theological education, features host Dr. David Rowe asking 2 industry experts 3 questions on critical topics relevant to theological education.