With all the administrative responsibilities that come with running a theological institution, social media account management may be at the bottom of your list. However, it is possible to run successful social media campaigns without hiring a full-time social media marketer. Below are some resources that may offer helpful tools and tips about how to effectively use social media at your school.
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“Optimizing Your Social Media Presence” (Inside Higher Ed)
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“Social Media and Governance: Does One Have Anything to Do With the Other? Yes!” (BoardSource)
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“Social Media in Good Times…and Bad” (In Trust Center webinar)
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“Leveraging the Power of Facebook” (In Trust blog post)
You probably already know about Hootsuite, but if not, you should. Hootsuite is a website that allows you to manage multiple social media accounts from one dashboard. It's a godsend for getting your message out on multiple platforms.
If you are seeking further resources on improving your school’s social media presence, contact us at resources@intrust.org.
