Large-scale collaboration and merging multiple brands

Communicate institutional brand value to potential collaborators and build an integrated identity for a new entity formed by multiple institutions
June 11, 2025
Share

In this episode, Dr. Rowe speaks with industry experts Elizabeth Scarborough Johnson, founder and chair of the higher education branding agency SimpsonScarborough, and Paige Booth, principal at Marketing Wayfinder. Together, they discuss strategies for communicating an institution’s brand value to prospective partners and for crafting a cohesive identity when multiple institutions unite to form a new entity. To view all Strategic Shorts, click here.

 


Strategic Shorts, a video series designed to strengthen institutional capacity in theological education, features host the Rev. David Rowe, Ph.D., asking 2 industry experts 3 questions on critical topics relevant to theological education.

STRATEGIC SHORTS


Upcoming & Recent Webinars

The In Trust Center hosts learning community spaces throughout the year. Check out our upcoming and recent ones below.

Practicing Collaboration: Indigenous Collaboration

Videos & Webinars

Practicing Collaboration: Indigenous Collaboration

In this conversation, Dr. Julie Lytle, director of distributive and lifelong learning initiatives at Bexley Seabury…

Practicing Collaboration: Unexpected Collaborators

Videos & Webinars

Practicing Collaboration: Unexpected Collaborators

Mundelein Seminary has cultivated a remarkable network of collaborators—one far more diverse than many might expect….

The Thinkers: Reimagining the Board’s Role in Strategic Planning

Videos & Webinars

The Thinkers: Reimagining the Board’s Role in Strategic Planning

October 13, 1:00 pm ET, Zoom Facilitator: Rebekah Burch Basinger, Ed.D.Project Director, In Trust Center’s Wise…

Practicing Collaboration

Videos & Webinars

Practicing Collaboration

In this ten-part recorded series, leaders within theological education share practical insights drawn from their lived…