|The journey of board service starts with recruiting the right people and continues even after the official term of office ends. Guest editor Rebekah Burch Basinger has assembled an invaluable collection of new and previously published resources to mark the path from novice board member to well-loved veteran.
This past spring, I was present as boards of three faith-based organizations said good-bye to members completing their terms of service. The eight people whose farewells I observed had a combined 92 years of board work to their credit — an impressive record, to be sure, but not so impressive as the wisdom and wealth these men and women had contributed to the organizations. At least that's what the tributes spoken in their honor implied.
Affection between the departing board members and those remaining behind was palpable. Yet I couldn't help wondering: after the thank yous and good-byes, then what?
Presidents and board leaders devote considerable time and energy to recruiting well-connected, talented, generous trustees — or as Jim Collins puts it in Good to Great, to "getting the right people on the bus." And once the "riders" are in place, even greater effort goes into equipping board members for the challenging ministry of seminary governance.
In turn, individual trustees contribute considerable time and energy to governing well. Over the course of the usual eight- to 12-year board term, they advise, they make tough decisions, they give, and they pray. Some also attend workshops and seminars to sharpen their governance know-how, and all receive a complementary subscription to In Trust magazine (which we hope they read).
For a season, board members throw their minds, hearts, and financial resources into the school, and then they leave. That's the cycle of board life. Despite declarations of continuing devotion, absence seldom makes the heart grow fonder — at least when it comes to former board members. In fact, the more apt cliche is "out of sight, out of mind." Unless you are intentional about trying to stem the natural progression of things, all those years of service to your school very quickly fade to a pleasant memory.
So back to my question: after the thank yous and goodbyes, then what?
A logical first step is to ask soon-to-depart board members if and how they wish to be involved with the school. It's a hard truth for presidents and board leaders to accept, but I'll say it anyway. Not every trustee desires a continuing relationship with the school beyond his or her term of service.
Some people accept the nomination to a seminary board out of loyalty to a denominational body or religious order. Others join as a personal favor to a president or board chair. This doesn't mean these folks take their board work lightly. It's just that when their allotted terms of service come to an end, so does their sense of obligation to the school. And that's all right. You can bless them, and send them on their way, guilt-free.
Fortunately, the majority of board members will welcome a continued connection to the school, even if it comes without as much power as they once had. Seminary trustees are passionate about the mission and purposes of the schools they serve, and most are eager to do what they can to ensure a strong future for the institution. All you have to do is ask.
There are other ways to a former board member's heart than through emeritus status. Recognition and thanks for board service are always necessary and appropriate, but don't worry about hurting the feelings of outgoing members if you are selective in conferring emeritus or other honorary status. Reasonable people understand that for a special title to remain so, it must be conferred sparingly.
In fact, too many organizations fall back on the emeritus label out of laziness or lack of creativity. It takes some work and advance planning to say a personal and appropriate farewell to outgoing trustees, but the more individually tailored the good-bye, the more likely it is to result in a lasting bond with the school.
Depending upon institutional culture, the trustee sendoff may include a roast where humorous remembrances are commingled with more serious words of appreciation. Some boards present departing members with a painting or piece of pottery by a favorite local artist. Or there is the school where a tribute rose bush is planted in a lovely garden just outside the administration building as a fragrant reminder of services provided. My own favorite is a scholarship awarded to an incoming student in the name of each outgoing board member.
The sky's the limit (tempered a bit by budget) when it comes to honoring the work of departing trustees, so let your creativity flow.
Be realistic in what you promise. Caught up in a flurry of optimistic fervor, presidents (and especially those new to the job) can fall into the trap of envisioning a level of involvement for former trustees that simply isn't sustainable.
Take the idea of a special organization for past board members. It sounds easy enough, in theory. But when faced with staffing the group and giving it meaningful work to do, many presidents discover they've committed to more than they can deliver. (And let's be brutally honest. Board leaders may say they will take responsibility for staffing activities for former trustees, but nine times out of 10, responsibility falls on the shoulders of the president.)
If you have the staff to support an alumni group for former board members, great. If not, the more prudent course is to capitalize on what already exists. For example, in addition to making certain that former board members receive the usual cycle of seminary mailings (appeal letters, magazines, annual reports, etc.), be sure to include them on the distribution list for the president's newsletter or occasional papers to current trustees. Personal invitations to events like opening convocation, the annual lecture series, and commencement send a strong message that yesterday's board members still matter today.
And the list goes on. Even the smallest seminary has more than enough going on to hold the attention of past trustees.
Not to be served, but to serve
When it comes to engaging the continued interest and involvement of exiting board members, "significant" is the word of the day. In fact, putting former board members to work on important and interesting projects is the sincerest form of appreciation. This might include:
After thank-you and goodbye
Asking departing members to write about what serving on the board of a theological school has meant to them and then including their testimonials in the board handbook or as part of a board-only section on the school's Web site.
Inviting top performers from each departing group of board members to sign on as mentors to the new crop of trustees.
Recruiting board members from the near past to help with special projects such as a capital campaign, presidential search, or strategic planning process.
As has already been noted, it is crucial that you appropriately thank outgoing board members for their good service to your school. Immediately on the heels of your words of appreciation should come an invitation to continued involvement. The goal, after all, isn't simply to rotate members off the board, but rather to rotate these most committed institutional volunteers into new realms of service to the school. When that happens, holding onto the hearts and interests of former board members won't be a problem.