Posts Tagged 'Gordon-Conwell Theological Seminary'

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Strategy is still the issue

Back in 2012, Christa Klein, then president of In Trust, spoke with Robert Cooley, “the guru of governance,” on the question of strategy and the rapidly changing landscape of theological education. Their conversation remains relevant today.

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Calculating the "public value" of your school

Sometimes a theological school must communicate its worth to a larger community -- perhaps as part of an outreach effort or in an appeal to donors. In these instances, it’s helpful for school leadership to make the case for the institution's value to the community. A few years ago, Gordon-Conwell Theological Seminary conducted an economic impact study and was subsequently able to quantify its value after local residents expressed concern that the seminary was not giving enough to the community. In addition to actual dollar amounts given, the seminary also calculated the value of residents employed by the school, hours volunteered, and benefits not easily quantified, such as diversity. As a result, not only was the school able to communicate its worth, but they also developed stronger town-gown relationships.

 

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How does your school stay connected to its constituents?

Campus updates, upcoming events, policy decisions, student stories: seminaries have a lot of things going on. How do you keep up to date?

Some presidents, deans, and faculties use blogs to connect with their constituencies and keep people up to date on campus life. The audiences may vary — current students, prospective students, churches, donors, alumni, friends — but the purpose is consistent: to make a connection with people who care.

Click through to learn more about what your peers are doing, and perhaps to gain inspiration for your own communication.

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