Student recruitment now marketing oriented
The way today’s seminarians are recruited tends to give the impression that the ordained ministry is a job like any other, says author John H. Leith. To Leith, a retired professor of theology from Union Theological Seminary in Richmond, the ministry is no mere job—it’s a sacred calling, a self-offering made in the presence of the holy. While Leith aims his criticism at the Presbyterian Church, the situation he describes is characteristic of many churches. Does the way your school recruits students reflect your theology of ministry?