Seminary leaders often are expected to write articles, columns, opinion pieces, blogs and tweets for publications that reach far beyond the campus community and past the people in the pews. Join presenters David E. Sumner and Holly Miller as they focus on the basics of writing for the mass media, including achieving clarity, simplicity, unity and focus. They will offer practical tips to make your writing lively and relevant to readers. The goal—above all—is to learn to avoid creating copy that readers label as “BORING.”