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Elizabeth Scarborough Johnson highlights the importance of market research for leaders and boards to assess and strengthen current educational programs or portfolios, avoiding the traps of just “telling your story better” or “building programs because you can.” She encourages leaders to adopt an evidence-based approach, grounded in analyzing trends, assessing competitors, and conducting primary research. She explains the value of an iterative process that helps schools understand true market demand before investing in new initiatives.

When considering new programs or entering different markets, alignment on what success looks like — and understanding the potential return on investment — is critical. Paige advises schools to start by expanding new offerings for current students before considering geographic expansion. She underlines the importance of validating ideas through research before launching, rather than relying on instinct or anecdotal feedback.

Elizabeth also reminds institutions to give themselves adequate time to plan and launch new initiatives. The episode closes with a key takeaway: listen to the data you’ve collected. While passion is important, informed decision-making is what sustains long-term success.


Strategic Shorts, a video series designed to strengthen institutional capacity in theological education, features host Dr. David Rowe asking 2 industry experts 3 questions on critical topics relevant to theological education.

STRATEGIC SHORTS

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Upcoming Events

The In Trust Center hosts learning community spaces throughout the year. Check out our upcoming events below.

Boards on a Tightrope: Navigating the Power Differential in Shared Governance

UPCOMING EVENT: Wed., Oct. 15, 2025, 1 pm (ET)

Join Wise Stewards Project Director Rebekah Basinger, Ed.D., for an exploration of attitudes about power, types of power at play within shared governance, and strategies for mediating power-based tensions in institutional governance.

Partnerships that Improve Institutional Sustainability and Quality

ON DEMAND

Webinar explores considerations for institutions pursuing strategic partnerships.

Redeeming Conflict One Tough Conversation at a Time

ON DEMAND

Dr. Ann Garrido, Assoc. Professor, Homiletics, Aquinas Institute of Theology, discusses how to choose to manage conflicts.

In Trust Center provides Resource Consulting to our members at no charge. Contact us today and let us guide you to the most helpful resources for your situation.

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