News & Insights

Understanding enrollment and student retention is essential for any institution to thrive, but not knowing the basics of enrollment management is a common problem, according to Tim Fuller, senior vice president of Credo Higher Education Consulting. Because of this, In Trust writer Craig Macartney spoke with Fuller to glean his wisdom on the fundamentals of enrollment management.

Below are a few of those fundamentals:

  • It takes a whole campus to enroll and retain a student.

Enrollment should be a campus-wide effort, starting with the president and permeating into the faculty and staff ethos.

  • Retention is as important as admissions.

Recruitment is essential but it’s important to recruit students who are less likely to leave through attrition.

  • Insist on a strong foundation of data.

All schools collect data on students, but school personnel must learn how to analyze and use this data to improve future recruitment and retention efforts.

We all know how important recruitment, enrollment, and retention are to the health of our institutions, but the complexity of enrollment management can be daunting. If you need assistance on improving your enrollment management efforts, start by reading “A lesson in enrollment management,” and if you want more resources on the topic, contact us at

Top Topics

Roles & Responsibilities



Board Essentials

Upcoming Events

The In Trust Center hosts learning community spaces throughout the year. Check out our upcoming events below.

In Trust Center Resource Grants

FEBRUARY 22, 2024, 1 PM (ET)

An In Trust Center Resource Grant offers member schools a chance to explore innovation at their institutions through a matching grant opportunity of up to $15,000. Join us for this 30-minute information session, including Q&A, as we provide details on eligibility requirements, funding priorities, application process. Previous grantees are eligible to apply as long as they are not within our current funding cycle. Click to register.

Closing the Trust Gap: Taking Action on What Matters Most for Leaders, Teams, and Organizations

Tuesday, March 5, 1:00 p.m. (ET)

The current and very troubling condition of trust is a clarion call to action. But despite the dismal data showing pervasive organizational distrust, every organization can assess their current level of trust, learn and adopt a proven trust building framework, and then develop a meaningful and long-lasting plan of action. This webinar details the knowledge and practical next steps to strengthen workplace culture as a result of closing the trust gap.

Conflict + Crisis: Navigating the Shoals, Part 2 – A Deeper Dive


Presenter Donna Alexander, President & CEO of Advoxum Global Strategies, offers best practices for navigating conflict and crisis. She examines the crucial elements of defining conflict and crisis, identifying, and prioritizing affected stakeholders, utilizing effective communication strategies, and ultimately, executing a plan of action. Click here to view.

Can’t Find What You’re Looking For?

In Trust Center provides Resource Consulting to our members at no charge. Contact us today and let us guide you to the most helpful resources for your situation.

Contact Us