It's become a cliché: The institutional plans, over which so many toiled for so long, now filed away or put on a top shelf. In the stereotype, such plans have no impact on what the organization actually does from day to day or even from year to year.

But this image doesn't reflect strategic planning's potential usefulness. In fact, only through prayerful reflection, careful analysis of internal and external factors, hard-nosed financial planning, and careful strategizing can an institution discern where to put its energy and its resources.

Article from: Summer 2011

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