News & Insights

 

The In Trust Center recently presented a webinar on social media to an audience of theological seminaries across the United States and Canada. 

The Center's vice president for communication, Jay Blossom, shared the webinar hosting duties with Leanne Van Dyk, president of Columbia Theological Seminary in Decatur, Georgia. Together they provided guidance on cultivating an authentic, trusted voice on social media platforms in “normal” times -- and then employing this voice to communicate during crises. Van Dyk relayed her experiences in developing a social media strategy during her first year at Columbia Seminary.

To view the webinar yourself, visit here. The webinar costs $100 for In Trust Center members and $150 for non-members, but if someone at your institution has already paid to see it (either live or after the fact), they can re-watch it one time for free, and you can join them.
Some helpful social media resources include:

Social Media Resources

Seminary examples

Facebook and Twitter accounts have almost a daily presence, with a wide variety of posts. A video campaign called “Student Spotlight” is usually liked and shared frequently.  They also post videos on other sites like Vimeo and Ustream.

A daily presence on Facebook, Twitter, and Instagram with a wide variety of posts and consistency among the three platforms. They also spotlight their president, Dale Meyer, whose “Meyer Minutes” discusses current topics.

A daily presence on Facebook, Twitter, and Instagram, with a wide variety of topics and campaigns like Throw Back Thursdays and Wisdom Wednesdays. Also a strong presence on YouTube, with new videos every couple of months.

A daily presence on Facebook and Twitter, with a wide variety of topics. They are also one of the only schools to have their LinkedIn page present on their website’s homepage.

           

Resources

 

Books

 

Seminary communication plan

CASE’s management checklist for communications and marketing

 

Communication tips for presidents

Need help cultivating your own “voice”? See MailChimp’s style guide. 

 

For your social media manager

Social media/marketing blogs:

Tips, articles, information:

Top Topics

Roles & Responsibilities

Challenges

Opportunities

Board Essentials

Upcoming Events

The In Trust Center hosts learning community spaces throughout the year. Check out our upcoming events below.

Strategic Partnerhips

COMING SOON

In this on-demand webinar, Rick Staisloff, senior partner of rpk GROUP, will discuss essential aspects of strategic partnerships. He will explore current trends, identify partners, navigate the due diligence process, and addresses common challenges. In addition to technical components of partnerships, he will also examine the intangible – yet critical – elements of partnerships, such as building trust and managing relationships.

Closing the Trust Gap

ON DEMAND

The current and very troubling condition of trust is a clarion call to action. But despite the dismal data showing pervasive organizational distrust, every organization can assess their current level of trust, learn and adopt a proven trust building framework, and then develop a meaningful and long-lasting plan of action. This webinar details the knowledge and practical next steps to strengthen workplace culture as a result of closing the trust gap.

In Trust Center Resource Grants

ON DEMAND

An In Trust Center Resource Grant offers member schools a chance to explore innovation at their institutions through a matching grant opportunity of up to $15,000. Listen to this 30-minute information session, including Q&A, as we provide details on eligibility requirements, funding priorities, application process. Previous grantees are eligible to apply as long as they are not within our current funding cycle.

Can’t Find What You’re Looking For?

In Trust Center provides Resource Consulting to our members at no charge. Contact us today and let us guide you to the most helpful resources for your situation.

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