With all the administrative responsibilities that come with running a theological institution, social media account management may be at the bottom of your list. However, it is possible to run successful social media campaigns without hiring a full-time social media marketer. Below are some resources that may offer helpful tools and tips about how to effectively use social media at your school.
“Optimizing Your Social Media Presence” (Inside Higher Ed)
“Social Media and Governance: Does One Have Anything to Do With the Other? Yes!” (BoardSource)
“Social Media in Good Times...and Bad” (In Trust Center webinar)
"Leveraging the Power of Facebook" (In Trust blog post)
You probably already know about Hootsuite, but if not, you should. Hootsuite is a website that allows you to manage multiple social media accounts from one dashboard. It's a godsend for getting your message out on multiple platforms.
If you are seeking further resources on improving your school’s social media presence, contact us at resources@intrust.org.
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In Trust Center provides Resource Consulting to our members at no charge. Contact us today and let us guide you to the most helpful resources for your situation.
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