News & Insights

Hands of a computer userThe Pew Internet and American Life Project recently released a new report on "Generations Online in 2009." It's a nine-page PDF document that you can open in a new window here.

I'm particularly interested in knowing how many older people are surfing the Internet these days, so this caught my eye:

  • Of all the people online these days, 24 percent are 55 or older. 
  • Of all the people ages 55 to 59, 71 percent are online. And of all the people 75 and older, 27 percent are online!

The report suggests something to me: As we plan our delivery systems (for fundraising and "friend-raising," for promotional materials, for church relations), we must take into account the power of the Web, even for the senior members of our constituency.

On the other hand, almost three quarters of the over-75 crowd are not yet online. And since everyone -- everyone! -- should be thinking about planned giving and the generosity and wisdom of our elders, it would be foolish to ignore old-fashioned print media and personal contacts in our rush to the Web.


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The In Trust Center hosts learning community spaces throughout the year. Check out our upcoming events below.

I See That Hand


Board members are typically recruited for their leadership, business acumen, and networks. Dr. Rebekah Basinger, project director of the In Trust Center’s Wise Stewards Initiative, will discuss how strategic questioning and interrogation skills are essential for effective board stewardship.

Strategic Partnerships in Higher Education


In this on-demand webinar, Rick Staisloff, senior partner of rpk GROUP, discusses essential aspects of strategic partnerships. This session delves into current trends, identification of partners, navigating the due diligence process, and common challenges.

Closing the Trust Gap


The current and very troubling condition of trust is a clarion call to action. But despite the dismal data showing pervasive organizational distrust, every organization can assess their current level of trust, learn and adopt a proven trust building framework, and then develop a meaningful and long-lasting plan of action. This webinar details the knowledge and practical next steps to strengthen workplace culture as a result of closing the trust gap.

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