News & Insights

Hands of a computer userThe Pew Internet and American Life Project recently released a new report on "Generations Online in 2009." It's a nine-page PDF document that you can open in a new window here.

I'm particularly interested in knowing how many older people are surfing the Internet these days, so this caught my eye:

  • Of all the people online these days, 24 percent are 55 or older. 
  • Of all the people ages 55 to 59, 71 percent are online. And of all the people 75 and older, 27 percent are online!

The report suggests something to me: As we plan our delivery systems (for fundraising and "friend-raising," for promotional materials, for church relations), we must take into account the power of the Web, even for the senior members of our constituency.

On the other hand, almost three quarters of the over-75 crowd are not yet online. And since everyone -- everyone! -- should be thinking about planned giving and the generosity and wisdom of our elders, it would be foolish to ignore old-fashioned print media and personal contacts in our rush to the Web.

 

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The In Trust Center hosts learning community spaces throughout the year. Check out our upcoming events below.

Conflict + Crisis: Navigating the Shoals, Part 2 – A Deeper Dive

Thursday, February 15, 2024, 1:00 p.m. (ET)

Presenter Donna Alexander, President & CEO of Advoxum Global Strategies, offers best practices for navigating conflict and crisis. She examines the crucial elements of defining conflict and crisis, identifying, and prioritizing affected stakeholders, utilizing effective communication strategies, and ultimately, executing a plan of action. Click here to register.

In Trust Center Resource Grants

FEBRUARY 22, 2024, 1 PM (ET)

An In Trust Center Resource Grant offers member schools a chance to explore innovation at their institutions through a matching grant opportunity of up to $15,000. Join us for this 30-minute information session, including Q&A, as we provide details on eligibility requirements, funding priorities, application process. Previous grantees are eligible to apply as long as they are not within our current funding cycle. Click to register.

Conflict + Crisis: Navigating the Shoals, Part 1

ON DEMAND

Presenter Donna Alexander, President & CEO of Advoxum Global Strategies, offers best practices for navigating conflict and crisis. She examines the crucial elements of defining conflict and crisis, identifying, and prioritizing affected stakeholders, utilizing effective communication strategies, and ultimately, executing a plan of action.

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