Recently we discovered some free online resources provided by the consulting firm Johnson Grossnickle and Associates.
The highlights are five videos, each 90 seconds long, on various fundraising topics:
- The trustee's role in fundraising
- What to look for in a feasability study
- Building trust with donors
- Creating a millennial donor strategy
- Women and philanthropy
Each video is accompanied by a PDF “tip sheet” that could be distributed in a board packet. And it might be appropriate to show one the videos themselves in a board meeting — for example, to kick off a discussion of an upcoming capital campaign.
The videos are appealingly simple, and they raise the questions that boards and administrators must address if they are planning a major fundraising initiative.
Watch them here.
