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Rebekah Burch Basinger is In Trust's program director. She lives in Dillsburg, Pennsylvania. 

When it comes to fundraising, there's no disputing that numbers matter, but numbers sans context are of limited value, or worse, can be downright misleading. That's why wise boards identify which fundraising numbers matter most for their school at a particular moment in time. And they expect the information to come to them in a format that makes reading between the numbers easy to do.

At their best, boards understand the importance of keeping an eye on a select set of strategic indicators that are linked to the future vision of the institution. There is no one-size-fits-all list of what those should be. It all comes down to what the board and administration are trying to achieve through the fundraising program.

Article from: Autumn 2007

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